We provide detailed care labels and disclaimer swing tags on all of our H BRAND garments to ensure our customers have the knowledge about how to care for their garment. It is important and highly recommended to follow these instructions so your H BRAND garment keeps its original quality. For garments that specify dry clean only, including embellished pieces, fur, cashmere and delicate fabrics we recommend the use of a fur/knitwear specialty dry cleaner.


Our H BRAND X THERON garments have an extremely delicate nature, Occasional pilling may occur. Subject to abrasion due to the delicate nature of the Cashmere fibres. Pilling, which is the Cashmere fibres shedding through wear, does not mean the garment is of an inferior quality, due to the fine knit construction, which creates a luxurious appearance, caution should be taken to avoid rough surfaces and share objects which may result in pulls and damages.

Step By Step on how to care for your H BRAND X THERON Cashmere garments.

Most people believe that caring for Cashmere is a complex and expensive process, but in fact the process is very easy. Like any wool, cashmere is naturally breathable and requires minimal washing (which is much kinder on our environment).

Becoming educated on caring for your beautiful cashmere knits means longer lifespan and getting the most out of your purchase. There are several methods to washing your cashmere – including dry cleaning. But most cashmere can be washed either by hand or on a gentle cycle in the washing machine.

Using a natural detergent is imperative. Being a natural fibre Cashmere responds best too natural, gentle ingredients that repair and nourish the fibres rather than damage them with the harsh chemicals in ordinary detergents. The right product will also help your jumper look fresh and last longer.

Here are 3 simple suggestions on how we keep our knitwear looking beautiful.

To hand wash fill a bucket or sink with luke warm water, no more than 30 degrees in temperature. Add your preferred natural detergent. Place the garment in the water and gently swish around for few minutes.

You can leave to soak for around 15 minutes. Empty the bucket and fill it up again with clean water, rinsing off any excess product from the garment. Then gently press all excess water from the garment.

It is important to dry your cashmere on flat surface and a clean towel. If you hang your cashmere wet it will dramatically stretch your garment. Gently pull the garment into shape, and lie flat until dry – we also suggest to avoid direct sunlight to prevent any fading.

COLD WASH MACHINE CYCLE – this may appear scandalous!
Turn your H BRAND X THERON Cashmere inside out and place in a delicates bag. Ensure that you wash with similar colours.

Set the washing machine on the most gentle setting (normally wool or delicate) and ensure the water temperature is fixed to cold. Any water set above 30 degrees will shrink your jumper.

Once the cycle is finished, depending on your machine, you might need to remove excess moisture and again gently pull your garment into shape. Lie flat on a towel or rack to dry.

Alternatively, dry clean sparingly. Once a season is usually enough. Excessive dry cleaning can give a dull appearance, and over exposure to chemicals can destroy the fibres over a prolonged period.

Machine washing really is the simplest method, however garments with additional delicate features such as beading, are better washed by hand.

Why is my Cashmere pilling?
Cashmere is a 100% natural fibre and is one of the most long lasting fibres around. It can naturally be prone to pilling. Even the most expensive Cashmere in the world can Pill. This is caused by friction and rubbing for example where your handbag sits or arms rub on your desk.

How do you get rid of pilling?
Pills can be easily (and very effectively) removed using a Theron Cashmere Comb. Never use a razor or scissors as you'll damage the fibres and make it worse. After washing, simply lie the garment flat and use the comb, brushing in one direction to gently remove pills. Your garment will look as brand new as the day you bought it after this process. Avoid pulling pills with your fingers as this will damage the yarn.


Firstly, you do not clean your H BRAND fur just because it gets dirty. The number one concern with fur material is that the natural oils in the pelts will dry out. Once this happens the pelts become so brittle or tender that they will tear with incredible ease, rendering the garment useless. If you feel a fur and then rub your fingers you should be able to feel a very slight oiliness. This is normal. Dust, pollutants, and airborne particulates are attracted to this and get caught in the hairs of the fur. They then act as a sponge drawing the natural oils out of the pelts. These particles also have an abrasive effect on the hairs of the fur that can wear on the natural shine of the fur over time, causing it to look old and tired. When you clean a fur your primary goal is to remove these materials from the hairs.

H BRAND fur garments should never be put in a washing machine or dryer, or ironed and pressed. H BRAND furs can only be dry-cleaned by a professional fur specialist. We only recommend dry-cleaning fur if it is an absolute necessity. We will not be held accountable if a dry-cleaner damages your fur garment. We will not take any responsibility for a garment that has been poorly treated by a customer nor will we take responsibility for damages relating to the transfer of body sweat, body lotion, perfume, fake tan and hair products. It's important to know that these factors play a big part in affecting all clothing not only in fur products. Do not leave your fur garment exposed to sun or bright lights for a long period of time as this may cause the fur to fade. Please also be mindful of the wear and tear of garments - this may happen naturally as a result of normal wear or ageing. We politely suggest to please treat your beautiful fur garment with a little extra care to ensure the quality and longevity is kept to a high standard.

Most H BRAND furs handle snow and light rain with ease. Shake it out and hang it to dry in a well ventilated room, at home or office. Resist the temptation to speed the drying process by using a hair dryer or hanging it near a heat source as fur does not like heat. After it dries, shake it again. Do not comb or brush it. If its hairs are a little bristly, simply smooth them with your hand. If your fur has been soaked through, however, take it immediately to be cleaned by a professional fur dry-cleaner.

Crushing is often experienced whilst driving or in a car. Use common sense when sliding into the seat, so you’re not too hard on your H BRAND fur. To avoid a flattened bottom print on your fur, don’t sit on it if possible, or at least not on the same spot consistently. Shake out any spots like that on your fur when you exit your vehicle. On long drives, take off your fur and wear it over you like a blanket, if you need to keep warm.

Due to the nature of real fur it does on occasion, have a slight tendency to shed on the first few times of wearing it. We advise to wear similar clothing colours and to avoid fabrications that are known to attract lint and fur. You can use a lint roller to remove excess fur, just be delicate when doing so. Our premium products are not prone to massive amounts of shedding as they are made of a high quality fur. Just be aware that this could happen and to not worry as it does stop.

Perfume, and hairspray contain alcohol, which can dry the pelts and may cause the fur to clump. Once perfume and hair spray gets into your fur they could be there to stay unfortunately. These sprays (including alcohol, solvent, and silicone based substances) will dry the leather base and stiffen the fur. Best advice is to spray perfume before you put your H BRAND fur on. Please also avoid the transfer of body lotion and fake tan.

Fur dislikes the heat but loves the cold. Nothing shortens the life of your fur like keeping it in your closet during a long, hot summer. If at all possible, we suggest you store your fur garments in cold storage when you have finished wearing it for the season, this is one of the most important steps you can take in preserving your furs.

All chemicals used in the dressing of fur are regulated to ensure environmentally responsible practices. The fur trade uses the same or gentler chemicals as used in the tanning and fabric dyeing industries – the hair or fur on a pelt is removed in the leather industry – in the fur industry the pelt has to be treated in a way gentle enough to ensure that the hair or fur remains intact.


Faux fur products are generally quite durable, they can withstand humidity and temperature changes when in storage. If you do need to clean your faux fur garment - only do so if its an absolute necessity. We recommend a professional specialised faux fur dry-clean. Please ensure you speak to them first and to ensure you understand the processes and relevant information about cleaning faux fur garment. It's very important that you do not wash, iron, spot clean or apply heat. Store in dry place. Delicate comb when required.

Hang your faux fur garment separately and do not crush as this will leave crease marks. Do not leave under direct light as this may cause fading. Faux fur doesn't attract much dust so it is fine to hang directly in your wardrobe.

Shedding may occur due to the nature of the fabrication. Rest assure, this is completely normal for this type of product. Generally it stops after the 3rd-4th wear. Use a lint roller to remove excess fibres. Another tip is to be mindful of the type of garments you wear with faux fur as some fabrics attract the faux fur lint more than others. Overall faux fur products are easy to maintain and look after. Always treat them with a little extra care to ensure the quality is kept to a high standard.

If you have any questions feel free to reach out